| 书目名称 | The Quintessence of Strategic Management |
| 副标题 | What You Really Need |
| 编辑 | Philip Kotler,Roland Berger,Nils Bickhoff |
| 视频video | http://file.papertrans.cn/919/918153/918153.mp4 |
| 概述 | Provides essential strategy know-how for managers.Written by leading experts in strategic management.Presents strategic tools and shows how to use them in practice.Combines academic basics with best p |
| 丛书名称 | Quintessence Series |
| 图书封面 |  |
| 描述 | .This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. .A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. . |
| 出版日期 | Book 2016Latest edition |
| 关键词 | Business; Management; Strategy; Strategic management; Corporate strategy; Corporate growth strategy; Entre |
| 版次 | 2 |
| doi | https://doi.org/10.1007/978-3-662-48490-6 |
| isbn_softcover | 978-3-662-56928-3 |
| isbn_ebook | 978-3-662-48490-6Series ISSN 2195-4941 Series E-ISSN 2195-495X |
| issn_series | 2195-4941 |
| copyright | Springer-Verlag Berlin Heidelberg 2016 |
|Archiver|手机版|小黑屋|
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