| 书目名称 | The Psychology of Micro-Targeted Election Campaigns | | 编辑 | Jens Koed Madsen | | 视频video | | | 概述 | Offers insight into the largely unknown tactics of election campaigning.Presents the psychological foundation for the potential success and limitations of Micro-Targeted Campaigns.Advocates regulation | | 图书封面 |  | | 描述 | This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. .Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.. | | 出版日期 | Book 2019 | | 关键词 | Micro-Targeted Campaign; election campaign; political campaign; voter population; political conviction; b | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-22145-4 | | isbn_softcover | 978-3-030-22147-8 | | isbn_ebook | 978-3-030-22145-4 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl |
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发表于 2025-3-21 18:33:39
