书目名称 | The Psychological Basis of Perfumery | 编辑 | Paul Jellinek,J. Stephan Jellinek | 视频video | | 图书封面 |  | 描述 | During the many years of its publication and subsequentrevisions, Paul Jellinek‘s book has been the standard work on itssubject. Thisnew edition, translated into English for the firsttime, wasconceived in response to the increased interest in recentyears inperfumes and the sense of smell. This interest has come notonly fromwithin the highly competitive perfumery industry, but alsofrompsychologists and market researchers. The original text hasimpressively withstood the test of time and the approach of this newbook has been to supplement it with chapters that are now of criticalimportance, but which were only touched upon in the original book. Amarket researcher looks at why people use perfumes; a psychologistexamines the motivation of perfume choice; another psychologistdiscusses odours and a perfumer looks at the effects of odours onhuman experience and behaviour. In the final chapter the editorcompares the original author‘s views with those of today‘s expertsand suggests which aspects are still valid and in what areasdivergent views now prevail. This book is written principally toprovide a scientific basis to the craft of perfumery and to enableformulators and marketeers to unders | 出版日期 | Book 1997Latest edition | 关键词 | behavior; chemical structure; chemistry; development; structure | 版次 | 4 | doi | https://doi.org/10.1007/978-94-009-1567-1 | isbn_softcover | 978-94-010-7200-7 | isbn_ebook | 978-94-009-1567-1 | copyright | Chapman & Hall 1997 |
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