书目名称 | The Power of Customer Misbehavior | 副标题 | Drive Growth and Inn | 编辑 | Michael Fisher,Martin Abbott,Kalle Lyytinen | 视频video | | 图书封面 |  | 描述 | To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. | 出版日期 | Book 2014 | 关键词 | innovation; Online PR; Service | 版次 | 1 | doi | https://doi.org/10.1057/9781137348920 | isbn_softcover | 978-1-349-46779-2 | isbn_ebook | 978-1-137-34892-0 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |
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