| 书目名称 | The Politics of Marketing the Labour Party | | 编辑 | Dominic Wring | | 视频video | | | 图书封面 |  | | 描述 | The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party‘s political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies. | | 出版日期 | Book 2005 | | 关键词 | brand; communication; marketing; Political campaign; socialism; British Politics | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230597617 | | isbn_softcover | 978-0-333-68953-0 | | isbn_ebook | 978-0-230-59761-7 | | copyright | Dominic Wring 2005 |
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发表于 2025-3-21 16:15:45
