| 书目名称 | The Palgrave Encyclopedia of Social Marketing | | 编辑 | Chahid Fourali (Editor-in-Chief),Jeff French (Edit | | 视频video | | | 概述 | Provides a truly comprehensive overview of research into social marketing.Summarises and defines the key issues, theories and terms that are related to it.Covers hot topics such as the environment and | | 图书封面 |  | | 描述 | .Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective. .Reflecting new developments as well as the state of the art,. t.his Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few. .Three sections provide a clear outline of:..Conceptual andprocedural tools, such as ethics, evaluation and key thinkers;.Social marketing techniques and interventions, including social media, digital campaigns and storytelling;.Varieties of applications of social marketing, such as health, inequality and crime | | 出版日期 | Living reference work 2025Latest edition | | 关键词 | public health; Social marketing concepts; Marketing research; Social policy; causal marketing | | doi | https://doi.org/10.1007/978-3-030-14449-4 | | isbn_ebook | 978-3-030-14449-4 |
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发表于 2025-3-21 19:52:18
