书目名称 | The Objects of Affection | 副标题 | Semiotics and Consum | 编辑 | Arthur Asa Berger | 视频video | | 丛书名称 | Semiotics and Popular Culture | 图书封面 |  | 描述 | In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived ‘sacredness‘ in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. | 出版日期 | Book 2010 | 关键词 | Case Studies; consumption; culture; identity; marketing; semiotics | 版次 | 1 | doi | https://doi.org/10.1057/9780230109902 | isbn_softcover | 978-0-230-10373-3 | isbn_ebook | 978-0-230-10990-2 | copyright | Arthur Asa Berger 2010 |
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