| 书目名称 | The New Luxury Experience | | 副标题 | Creating the Ultimat | | 编辑 | Wided Batat | | 视频video | | | 概述 | Provides marketers and luxury brand managers with an applied and operational vision of customer experience with luxury brands.Presents new luxury marketing strategy based on consumer experience.Featur | | 丛书名称 | Management for Professionals | | 图书封面 |  | | 描述 | .This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined...How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search foremotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury | | 出版日期 | Book 2019 | | 关键词 | luxury marketing; Customer Luxperience; Luxperience Wheel; Luxperiential Marketing; E-Luxperience; Big Fi | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-01671-5 | | isbn_ebook | 978-3-030-01671-5Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer Nature Switzerland AG 2019 |
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发表于 2025-3-21 16:23:46
