书目名称 | The Nature of Marketing | 副标题 | Marketing to the Swa | 编辑 | Chuck Brymer | 视频video | http://file.papertrans.cn/915/914594/914594.mp4 | 图书封面 |  | 描述 | The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community. | 出版日期 | Book 2009 | 关键词 | brand; Brand Experience; marketing | 版次 | 1 | doi | https://doi.org/10.1057/9780230227231 | isbn_softcover | 978-1-349-30118-8 | isbn_ebook | 978-0-230-22723-1 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 |
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