| 书目名称 | The Marketing Challenge for Industrial Companies |
| 副标题 | Advanced Concepts an |
| 编辑 | Claudio A. Saavedra |
| 视频video | |
| 概述 | Provides new concepts and best practices for the most relevant issues in industrial marketing.Elaborates on the Discovery Team© as a multidisciplinary methodology to performing in-depth customer visit |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy. . |
| 出版日期 | Book 2016 |
| 关键词 | industrial marketing; B2B marketing; industrial sales; technical product marketing; technical product de |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-30610-0 |
| isbn_softcover | 978-3-319-80849-9 |
| isbn_ebook | 978-3-319-30610-0Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer International Publishing Switzerland 2016 |
发表于 2025-3-21 19:35:23
