书目名称 | The Intuitive Customer |
副标题 | 7 Imperatives For Mo |
编辑 | Colin Shaw,Ryan Hamilton |
视频video | http://file.papertrans.cn/913/912363/912363.mp4 |
概述 | Hottest topic in popular psychology: meets the business application where it will have the biggest impact.Unique author experience: Lead author‘s standing in practical application of customer experien |
图书封面 |  |
描述 | Building on the work of Daniel Kahneman (.Thinking Fast and Slow.), Dan Ariely (.Predictably Irrational.), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. |
出版日期 | Book 2016 |
关键词 | customer behavior; customer psychology; consumer; behavioral economics; marketing; product development; bu |
版次 | 1 |
doi | https://doi.org/10.1057/978-1-137-53430-9 |
isbn_ebook | 978-1-137-53430-9 |
copyright | The Editor(s) (if applicable) and The Author(s) 2016 |