| 书目名称 | The Instigatory Theory of NGO Communication |
| 副标题 | Strategic Communicat |
| 编辑 | Evandro Oliveira |
| 视频video | |
| 概述 | First theory on NGO Communication from a conceptual and operative perspective |
| 丛书名称 | Organisationskommunikation |
| 图书封面 |  |
| 描述 | By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. |
| 出版日期 | Book 2019 |
| 关键词 | Instigatory Theory of NGO Communication (ITNC); Strategic Communication; NGOs; Communication Management |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-26858-9 |
| isbn_softcover | 978-3-658-26857-2 |
| isbn_ebook | 978-3-658-26858-9Series ISSN 2524-3225 Series E-ISSN 2524-3233 |
| issn_series | 2524-3225 |
| copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019 |
发表于 2025-3-21 19:21:15
