| 书目名称 | The Impact of the Digital Consumer‘s Emotional Intelligence in Relation to the Moral Values Promoted |
| 编辑 | Ioana Bucur-Teodorescu |
| 视频video | |
| 丛书名称 | Sustainable Management, Wertschöpfung und Effizienz |
| 图书封面 |  |
| 描述 | The study on the impact of the digital consumer‘s emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility. |
| 出版日期 | Book 2021 |
| 关键词 | E-business; Digital consumer; Emotional intelligence; Moral values; Online shopping; Facebook |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-32965-5 |
| isbn_softcover | 978-3-658-32964-8 |
| isbn_ebook | 978-3-658-32965-5Series ISSN 2523-8620 Series E-ISSN 2523-8639 |
| issn_series | 2523-8620 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
发表于 2025-3-21 16:41:40
