| 书目名称 | The Great Facilitator |
| 副标题 | Reflections on the C |
| 编辑 | Barry J. Babin,Marko Sarstedt |
| 视频video | http://file.papertrans.cn/911/910887/910887.mp4 |
| 概述 | Provides first-hand reports on guiding business PhDs and faculty on how to systematically advance their careers.Offers unique insights into the factors driving the success of textbooks and academic ar |
| 图书封面 |  |
| 描述 | .This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.. |
| 出版日期 | Book 2019 |
| 关键词 | Joseph F; Hair‘s contribution to market research; Market research and competitive intelligence; Resear |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-06031-2 |
| isbn_ebook | 978-3-030-06031-2 |
| copyright | Springer Nature Switzerland AG 2019 |
|Archiver|手机版|小黑屋|
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