| 书目名称 | The Global Rule of Three | | 副标题 | Competing with Consc | | 编辑 | Jagdish Sheth,Can Uslay,Raj Sisodia | | 视频video | http://file.papertrans.cn/911/910701/910701.mp4 | | 概述 | Demonstrates a powerful framework to succeed in all competitive and mature markets.Prescribes the best offensive and defensive strategies for each type of player in competitive markets.Provides global | | 图书封面 |  | | 描述 | .**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**..In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down...This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease | | 出版日期 | Book 2020 | | 关键词 | corporate strategy; marketing strategy; market evolution; industry lifecycle; globalization; emerging mar | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-57473-4 | | isbn_softcover | 978-3-030-57472-7 | | isbn_ebook | 978-3-030-57473-4 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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