| 书目名称 | The Dynamics of Green Innovation in B2B Industries | | 副标题 | A Systems Approach t | | 编辑 | Friederike Esther Rhein | | 视频video | | | 丛书名称 | Forschungs-/Entwicklungs-/Innovations-Management | | 图书封面 |  | | 描述 | .In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.. | | 出版日期 | Book 2021 | | 关键词 | Green Innovation; Sustainable Products; Innovation Adoption; Green New Product Diffusion; Business-to-Bu | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-32148-2 | | isbn_softcover | 978-3-658-32147-5 | | isbn_ebook | 978-3-658-32148-2 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 17:00:11
