| 书目名称 | The Dominant Influence of Marketing in the 21st Century |
| 副标题 | The Marketing Leviat |
| 编辑 | Philip J. Kitchen |
| 视频video | http://file.papertrans.cn/908/907751/907751.mp4 |
| 图书封面 |  |
| 描述 | Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions ‘Is marketing a leviathan in today‘s societies?‘ |
| 出版日期 | Book 2013 |
| 关键词 | marketing; organization; Service; Web 2; 0 |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137322630 |
| isbn_softcover | 978-1-349-33400-1 |
| isbn_ebook | 978-1-137-32263-0 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 |
|Archiver|手机版|小黑屋|
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