| 书目名称 | The Customer Centric Enterprise | | 副标题 | Advances in Mass Cus | | 编辑 | Mitchell M. Tseng,Frank T. Piller | | 视频video | | | 概述 | Includes supplementary material: | | 图书封面 |  | | 描述 | . Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing. . | | 出版日期 | Book 2003 | | 关键词 | Manufacturing; Mass Customization; Planning; Theorie des erfinderischen Problemlösens; Theory of Inventi | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-642-55460-5 | | isbn_softcover | 978-3-540-02492-7 | | isbn_ebook | 978-3-642-55460-5 | | copyright | Springer-Verlag Berlin Heidelberg 2003 |
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发表于 2025-3-21 17:26:25
