| 书目名称 | The Cultural Influence on Mass Customization |
| 编辑 | Carolin Wabia |
| 视频video | |
| 图书封面 |  |
| 描述 | This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness‐to‐pay for mass‐customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.. . |
| 出版日期 | Book 2020 |
| 关键词 | Mass Customization; Personalized Products; Cross‐cultural Research; Experimental Research; Willingness‐t |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-31015-8 |
| isbn_softcover | 978-3-658-31014-1 |
| isbn_ebook | 978-3-658-31015-8 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
发表于 2025-3-21 17:08:00
