| 书目名称 | The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas |
| 编辑 | Florian Denker |
| 视频video | |
| 概述 | Innovation management study.Includes supplementary material: |
| 丛书名称 | Forschungs-/Entwicklungs-/Innovations-Management |
| 图书封面 |  |
| 描述 | Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should have comprehensive knowledge of consumers’ needs and wants, as well as distinct knowledge about the opportunities and limits of available technologies in the respective domain. In this context, the results show that not only firm-internal experts can have this knowledge. Users and, in particular, so-called "lead users" (i.e. users who are ahead of the majority on major market trends and innovations), could also be suitable for effectively evaluating early-stage new product ideas. |
| 出版日期 | Book 2018 |
| 关键词 | Idea selection; Domain Knowledge in Evaluating Early-Stage New Product Ideas; Idea evaluation; Front en |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-19784-1 |
| isbn_softcover | 978-3-658-19783-4 |
| isbn_ebook | 978-3-658-19784-1 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
发表于 2025-3-21 18:43:02
