| 书目名称 | The Corporates Strike Back |
| 副标题 | How Large Companies |
| 编辑 | Lucas Sauberschwarz,Lysander Weiss |
| 视频video | http://file.papertrans.cn/907/906825/906825.mp4 |
| 概述 | Introduces a praxis-proven methodology for efficient innovation in large organizations.Includes a wealth of case studies from major international firms.Contains guest commentaries from leading practit |
| 图书封面 |  |
| 描述 | .65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies...The road to successful innovation management is long - this book is the shortcut..Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom.An overdue update on traditional R&D processes for the 21st century..Uwe Wagner, CTO, Schaeffler..Anyone who has ever experienced the methodology described here in practice will hide the book from the competition!.Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member.. . |
| 出版日期 | Book 2022 |
| 关键词 | Efficient innovation; Competitive innovation; Case studies; Johnson & Johnson case study; MSD Shark & Dr |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-79114-8 |
| isbn_ebook | 978-3-030-79114-8 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手机版|小黑屋|
派博传思国际
( 京公网安备110108008328)
GMT+8, 2025-8-6 07:57
发表于 2025-3-21 19:39:17
