| 书目名称 | Handbook of Commercial Banking |
| 副标题 | Strategic Planning f |
| 编辑 | Dimitris N. Chorafas |
| 视频video | |
| 图书封面 |  |
| 描述 | Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author‘s extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference. |
| 出版日期 | Book 1999 |
| 关键词 | bank; banking; investment; management; marketing; private banking; research & development (R&D); Retail Ban |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9780230379084 |
| isbn_ebook | 978-0-230-37908-4 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1999 |
发表于 2025-3-21 18:23:58
