| 书目名称 | The Carlsberg Story | | 副标题 | Founders, Foundation | | 编辑 | Ditlev Tamm | | 视频video | | | 概述 | Shares unique insights into the decision-making processes of a leading brewery.Tells a compelling story of how a family-run business became international.Provides deep insights into the international | | 图书封面 |  | | 描述 | .This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide...The author provides deep insights into the founding of the modern Danish brewery by J.C. Jacobsen Carlsberg in 1847, the company’s subsequent rapid success, the relationship between brewing and science, and the importance of the Danish scientist H.C. Ørsted in establishing this relationship. Readers will also learn about the founder’s son, Carl Jacobsen, and the tensions between him and his father; the establishment of the Carlsberg Foundation in 1876; and the transfer of J.C. Jacobsen’s breweries to the foundation in 1888, which makes it likely the oldest managing foundation in Europe. Further chapters cover business agreements concerning the Danish beer market in the 20th century, therelations with Tuborg Ltd., the period of occupation in 1940-45, and how Carlsberg finally merged with - but in reality took over -Tuborg in 1970 and missed out on international business opportunities in the 1 | | 出版日期 | Book 2020 | | 关键词 | Brewing industry; Beer marketing and branding; Business history of breweries; History of industrialism; | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-52670-2 | | isbn_softcover | 978-3-030-52669-6 | | isbn_ebook | 978-3-030-52670-2 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 17:46:07
