| 书目名称 | The Business of iPhone App Development | | 副标题 | Making and Marketing | | 编辑 | Dave Wooldridge,Michael Schneider,Clay Andres,Stev | | 视频video | | | 概述 | The only book devoted to the Business aspect of iPhone and iPod touch app development.Not your typical marketing book, written by developers (who are also business pros) for developers.Includes practi | | 图书封面 |  | | 描述 | .The phenomenal success of the iPhone and the iPod touch has ushered in a gold rush for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store...The Business of iPhone App Development. was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creatorsperfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketers perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-t | | 出版日期 | Book 2010 | | 关键词 | App; App Store; Apple iPhone; app development; design; iPhone; marketing; organization; testing | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4302-2734-2 | | isbn_softcover | 978-1-4302-2733-5 | | isbn_ebook | 978-1-4302-2734-2 | | copyright | Dave Wooldridge and Michael Schneider and Michael Schneider 2010 |
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发表于 2025-3-21 16:31:29
