| 书目名称 | The Brand Glossary | | 编辑 | Jeff Swystun | | 视频video | http://file.papertrans.cn/906/905408/905408.mp4 | | 图书封面 |  | | 描述 | Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands. | | 出版日期 | Book 2007 | | 关键词 | brand; branding; design; management; strategy | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230626409 | | isbn_softcover | 978-1-4039-9809-5 | | isbn_ebook | 978-0-230-62640-9 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 |
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