| 书目名称 | The Art of Going Global | | 副标题 | A Practical Guide to | | 编辑 | Olga E. Annushkina,Alberto Regazzo | | 视频video | | | 概述 | Helps readers decide how to prioritize decisions.Discusses the pros and cons of the most frequently used entry modes to foreign markets.Provides guidance on the challenges of change management in inte | | 图书封面 |  | | 描述 | .Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, .The Art of Going Global. will help to improve your decision-making capabilities in relation to a range of challenges, including:.· Selecting foreign markets .· Adapting your business model.· Navigating uncertain global markets.· Managing across cultures.· Choosing between entry mode options. .With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefit | | 出版日期 | Book 2020 | | 关键词 | Foreign markets; Globalization; Firm growth; Internationalization; Export; Entry strategy; Joint venture; C | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-21044-1 | | isbn_softcover | 978-3-030-21046-5 | | isbn_ebook | 978-3-030-21044-1 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 16:46:08
