| 书目名称 | The Anonymous Elect | | 副标题 | Market Research Thro | | 编辑 | Andrei Postoaca | | 视频video | | | 概述 | An exceptional book on a central topic in web-based marketing research.Facts and analysis based on the author‘s profound expertise.With tables detailing a market research study.Includes supplementary | | 图书封面 |  | | 描述 | .The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies? .A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act. . | | 出版日期 | Book 2006 | | 关键词 | Computer-mediated communication; Launch; Market research; Online access panel; Online market research; Pa | | 版次 | 1 | | doi | https://doi.org/10.1007/3-540-29030-3 | | isbn_softcover | 978-3-642-06706-8 | | isbn_ebook | 978-3-540-29030-8 | | copyright | Springer-Verlag Berlin Heidelberg 2006 |
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发表于 2025-3-21 20:04:37
