| 书目名称 | Telephone Surveys in Europe |
| 副标题 | Research and Practic |
| 编辑 | Sabine Häder,Michael Häder,Mike Kühne |
| 视频video | http://file.papertrans.cn/903/902835/902835.mp4 |
| 概述 | Offers suggestions and advice on how to conduct surveys.Addresses the challenge so-called “mobile-only” households for survey research.Examins the optimal sample allocation, costs and benefits |
| 图书封面 |  |
| 描述 | .The first part of this book deals with the coverage of landline and mobile phones in Europe. It presents an overview of the coverage and the use of phones as well as the resulting strategies for telephone surveys. The second part addresses the challenge of so-called “mobile‐only” households for survey research. Numerous statisticians present new sampling strategies like dual frame designs and findings of current projects. In dual frame designs, respondents are contacted both via mobile phone and landline. The third part focuses on the usage of mobile phones in the general population, while the fourth part of examines if different modes of data collection (mobile vs. landline) have an impact on the response quality. The last part analyses the first chapter and offers suggestions and advice on how to conduct surveys and polls, in both academic and market research.. |
| 出版日期 | Book 2012 |
| 关键词 | Market research; Mobile-only households; Response Quality; Sampling Stratgies; Telephone polls |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-25411-6 |
| isbn_softcover | 978-3-642-44519-4 |
| isbn_ebook | 978-3-642-25411-6 |
| copyright | Springer-Verlag Berlin Heidelberg 2012 |
|Archiver|手机版|小黑屋|
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