书目名称 | Taking Down Goliath | 副标题 | Digital Marketing St | 编辑 | Kevin M. Ryan,Rob Spider Graham | 视频video | | 概述 | This book is for the mid-market products that don‘t have thousands upon thousands of dollars to spend on advertising.A holistic guide to digital marketing, from SEO, to twitter, to banner ads, to emai | 图书封面 |  | 描述 | Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. | 出版日期 | Book 2014 | 关键词 | Advertising; design; evaluation; Facebook; management; marketing; Marketing Tools; search engine marketing | 版次 | 1 | doi | https://doi.org/10.1057/9781137444219 | isbn_softcover | 978-1-349-49558-0 | isbn_ebook | 978-1-137-44421-9 | copyright | Kevin M. Ryan and Rob “Spider” Graham 2014 |
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