Titlebook: Sustainable Luxury; An International Per Claudia E. Henninger,Navdeep K. Athwal Book 2022 The Editor(s) (if applicable) and The Author(s),

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The Hidden Value of Second-Hand Luxury: Exploring the Levels of Second-Hand Integration as Part of ion brands would be eager to engage in the second-hand market to control their brand’s image, make profits and enhance sustainability perception. Yet, this is not always the case. This chapter examines the second-hand market from brands’ perspectives and sheds light on what kinds of opportunities th

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Sustainable Eco-luxury in the Scandinavian Context,an perspectives of eco-luxury. Scandinavian consumers have a strong environmental awareness, making it interesting to investigate the understanding of luxury in this narrow frame. The company case is an iconic Scandinavian brand that heavily invests in sustainable alternatives in their industrial pr

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Sustainable Luxury: A Framework for Meaning Through Value Congruence,iven by a combination of rational, emotional, and symbolic goals and desires. A cultural analysis of the language, symbols, and artefacts of a sustainable luxury brand demonstrates how congruent values between sustainability and luxury can attract sustainability conscious consumers while retaining l

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Sustainability, Saudi Arabia and Luxury Fashion Context: An Oxymoron or a New Way?, steer the country towards reducing its current environmental impacts and moving towards alternative and greener production processes. This chapter explores the challenges the country may face in its mission to achieve the Vision 2030, by focusing on the luxury fashion industry, which not only has s

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Canadian Ethical Diamonds and Identity Obsession: How Consumers of Ethical Jewelry in Italy Understnadian diamond industry is communicated and negotiated within two representative Italian ethical jewelry stores in Milan and Bologna. To better understand communication strategies deployed by jewelers to convey the concepts of ethical jewelry, the authors explore themes related to traceability in th