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Titlebook: Strategy in Crisis; Why Business Urgentl Michael Kare-Silver Book 1997 Palgrave Macmillan, a division of Macmillan Publishers Limited 1997

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https://doi.org/10.1057/9780230378117business; management; Organisation; organization; service; strategy
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Palgrave Macmillan, a division of Macmillan Publishers Limited 1997
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Competitive Advantage through Performance,The most tangible and physical form of competitive advantage is in the basic performance of the product or service. Does it do its job well, is it reliable, are the basics being carried out proficiently and effectively?
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The Inadequacies of Existing Strategy Models,s has on existing strategy tools and frameworks. In that way we can see more precisely why they are inadequate and are failing today‘s management. We need to identify what the specific lessons are so that any new model that is put forward builds on them and guides future strategic thinking in the most relevant and contemporary way.
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Competitive Advantage through Pricing,rpin a product‘s positioning in the marketplace for all its life. For these companies, pricing is not just a short-term marketing tool, it‘s an integral part of their long-term strategy. In some instances it will even be their main strategic focus (Figure 11.1).
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Competitive Advantage through Emotion,990s. We‘ve looked at Product Performance - how well a product or service does its job. We‘ve shown how breakthrough Service, in support of the core-product proposition, can transform customer loyalty. And we‘ve discussed the Pricing of the product either as a longterm strategy in its own right or as part of a wider value proposition.
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