书目名称 | Strategy and Sustainability | 副标题 | A Hardnosed and Clea | 编辑 | Mike Rosenberg | 视频video | | 丛书名称 | IESE Business Collection | 图书封面 |  | 描述 | .Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish “1 percenters”. To some executives, all activists are irresponsible, unyielding extremists..And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices...Strategy and Sustainability. encourages its readers to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which Senior Management might engage with the topic, not (just) to save the planet but to fulfil their short, medium, a | 出版日期 | Book 2015 | 关键词 | Strategy; Sustainability; Globalization; CSR; Green business; business; Green Business; Shareholder; Stakeho | 版次 | 1 | doi | https://doi.org/10.1007/978-1-137-50175-2 | isbn_ebook | 978-1-137-50175-2Series ISSN 2947-7743 Series E-ISSN 2947-7751 | issn_series | 2947-7743 | copyright | The Editor(s) (if applicable) and The Author(s) 2015 |
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