Titlebook: Strategy and Management of Industrial Brands; Business to Business Philippe Malaval Book 2001 Springer Science+Business Media New York 2001

出来

ustrial distributor brands. ..From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? .An analysis of 1,500 industrial brands as well as 40 case studies a978-1-4020-7753-1978-1-4615-1737-5

homeostasis

他很灵活

The Brand and its Mechanisms,oncepts (brand equity, brand associations, etc.) and tools for measuring brand performance have indeed contributed to understanding their main operating mechanisms, without, however, focusing on the specific context of industrial markets.

格子架

Creating and Protecting Business to Business Brands,he company and the customer and an indicator of the customer’s loyalty and awareness, the brand is also the company’s mouth piece conveying its values and promises. Considering what is at stake for industrial brands especially as regards the customer-supplier relationship, launching a new brand requires very serious preparation.

prostatitis

Chagrin

Foment

languor

Book 2001s, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company‘s performance by the supplier brand. ..Dif

deface

s companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company‘s performance by the supplier br

Eructation