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Titlebook: Strategies and Communications for Innovations; An Integrative Manag Michael Hülsmann,Nicole Pfeffermann Book 20111st edition Springer-Verla

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发表于 2025-3-21 18:08:11 | 显示全部楼层 |阅读模式
书目名称Strategies and Communications for Innovations
副标题An Integrative Manag
编辑Michael Hülsmann,Nicole Pfeffermann
视频videohttp://file.papertrans.cn/879/878969/878969.mp4
概述Cutting edge information, new approaches and methods for companies and networks.Theory-driven yet practice-oriented with case studies.An integrative management view on innovations.Includes supplementa
图书封面Titlebook: Strategies and Communications for Innovations; An Integrative Manag Michael Hülsmann,Nicole Pfeffermann Book 20111st edition Springer-Verla
描述The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in b
出版日期Book 20111st edition
关键词Communication Field Management; Corporate Reputation Management; Dynamic Innovations; ICOM Capability A
版次1
doihttps://doi.org/10.1007/978-3-642-17223-6
isbn_ebook978-3-642-17223-6
copyrightSpringer-Verlag Berlin Heidelberg 2011
The information of publication is updating

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thus being useful for students and for professionalsThis book explores rehabilitation methodology in Evidence Based Medicine (EBM), providing a description of the main traditional strategies used by physiotherapists.. .It supplies both physiotherapists and students with updated information on scient
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