书目名称 | Strategies and Communications for Innovations | 副标题 | An Integrative Manag | 编辑 | Michael Hülsmann,Nicole Pfeffermann | 视频video | http://file.papertrans.cn/879/878969/878969.mp4 | 概述 | Cutting edge information, new approaches and methods for companies and networks.Theory-driven yet practice-oriented with case studies.An integrative management view on innovations.Includes supplementa | 图书封面 |  | 描述 | The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in b | 出版日期 | Book 20111st edition | 关键词 | Communication Field Management; Corporate Reputation Management; Dynamic Innovations; ICOM Capability A | 版次 | 1 | doi | https://doi.org/10.1007/978-3-642-17223-6 | isbn_ebook | 978-3-642-17223-6 | copyright | Springer-Verlag Berlin Heidelberg 2011 |
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