Titlebook: Strategic Transformation; Changing While Winni Manuel Hensmans,Gerry Johnson,George Yip Book 2013 Palgrave Macmillan, a division of Macmill

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The Three ComparatorsIn this chapter, we describe the history and strategies of the three comparator companies: J Sainsbury as the comparator for Tesco, Unilever as the comparator for Cadbury Schweppes, and SSL International as the comparator for Smith & Nephew.

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ring and extension of the original work. This book, with its up-to-date information, will be of interest to academic researchers in universities and economic research institutions and to students working on adv978-4-431-56669-4978-4-431-55621-3Series ISSN 2199-5974 Series E-ISSN 2199-5982

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ring and extension of the original work. This book, with its up-to-date information, will be of interest to academic researchers in universities and economic research institutions and to students working on adv978-4-431-56669-4978-4-431-55621-3Series ISSN 2199-5974 Series E-ISSN 2199-5982

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Manuel Hensmans,Gerry Johnson,George Yipring and extension of the original work. This book, with its up-to-date information, will be of interest to academic researchers in universities and economic research institutions and to students working on adv978-4-431-56669-4978-4-431-55621-3Series ISSN 2199-5974 Series E-ISSN 2199-5982

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