Titlebook: Strategic Retail Management; Text and Internation Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein Textbook 2017Latest edition Springer Fa

Sinus-Node

垄断

Marketing Communicationustomer. While retailers’ marketing communication focuses on customers, notably on consumers, market communication or corporate communication targets all stakeholders, i. e., shareholders, suppliers, trade unions, non-profit organisations, employees, etc., and includes public relations or corporate

赦免

Customer Relationship Managementparadigm of relationship marketing and introduce the underlying principles of customer value, the relationship lifecycle and the constructs of customer loyalty and customer satisfaction. In retailing, loyalty programmes are manifestations of customer relationship management.

阉割

http://image.papertrans.cn/s/image/878804.jpg

Classify

难解

978-3-658-10182-4Springer Fachmedien Wiesbaden GmbH 2017

Type-1-Diabetes

注意力集中

Store-based Retailing – Food and Near-foodRetailers have various ways of meeting customer needs through the organisation and design of their retail outlets. This chapter describes the different types of retail institutions that represent different types of retail strategies for selling goods and services in the food and near-food sector.

内行

爱哭

Cross-channel RetailingCross-channel retailing is when retailers use a multiplicity of retail channels in parallel to sell their merchandise. This has long been a common strategy, but it has recently become more relevant because of new distribution channels, particularly the Internet.