| 书目名称 | Strategic Marketing Cases in Emerging Markets | | 编辑 | Atanu Adhikari,Sanjit Kumar Roy | | 视频video | | | 概述 | Compiles unique case studies on strategic marketing and market orientation in emerging markets.Presents up-to-date and relevant marketing issues including strategic planning, implementation and contro | | 图书封面 |  | | 描述 | .This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.. | | 出版日期 | Textbook 2017 | | 关键词 | Case Studies; Emerging Economies; Marketing Orientation; Services Industry; Strategic Competitive Advant | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-51545-8 | | isbn_softcover | 978-3-319-84679-8 | | isbn_ebook | 978-3-319-51545-8 | | copyright | Springer International Publishing AG 2017 |
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发表于 2025-3-21 16:48:04
