| 书目名称 | Strategic Management of Market Niches |
| 副标题 | A Model Framework |
| 编辑 | Gorazd Ocvirk |
| 视频video | |
| 概述 | Study in the field of economics.Clarification of conceptual ambiguity.Theoretical Pillar of the Niche Model Framework.Includes supplementary material: |
| 丛书名称 | Schriften zur Unternehmensentwicklung |
| 图书封面 |  |
| 描述 | Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field. |
| 出版日期 | Book 2018 |
| 关键词 | dynamic capabilities; competitive advantage; model and framework; business strategy; niche typology |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-20364-1 |
| isbn_softcover | 978-3-658-20363-4 |
| isbn_ebook | 978-3-658-20364-1Series ISSN 2628-7382 Series E-ISSN 2628-7404 |
| issn_series | 2628-7382 |
| copyright | Springer Fachmedien Wiesbaden GmbH 2018 |
发表于 2025-3-21 16:39:27
