书目名称 | Strategic Communication Management for Development and Social Change |
副标题 | Perspectives from th |
编辑 | Tsietsi Mmutle,Tshepang Bright Molale,Olebogeng Se |
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概述 | Unites research from Strategic Communication Management and Communication for Development and Social Change.Examines obstacles hindering African nations‘ goals in humanitarian upliftment and social ch |
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描述 | This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication..Themes explored include: |
出版日期 | Book 2024 |
关键词 | communication for social change; development; public participation; Participatory communication; social |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-031-41401-5 |
isbn_softcover | 978-3-031-41403-9 |
isbn_ebook | 978-3-031-41401-5 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |