书目名称 | Storytelling in Organizations |
副标题 | From Theory to Empir |
编辑 | Anna Linda Musacchio Adorisio |
视频video | |
图书封面 |  |
描述 | Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution. |
出版日期 | Book 2009 |
关键词 | banking; organization; organizations |
版次 | 1 |
doi | https://doi.org/10.1057/9780230271753 |
isbn_softcover | 978-1-349-31165-1 |
isbn_ebook | 978-0-230-27175-3 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Macmillan Publishers Ltd |