Titlebook: Sportswomen’s Apparel Around the World; Uniformly Discussed Linda K. Fuller Book 2021 The Editor(s) (if applicable) and The Author(s), unde

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978-3-030-46845-3The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Sportswomen’s Apparel Around the World978-3-030-46843-9Series ISSN 2522-0330 Series E-ISSN 2522-0349

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New Femininities in Digital, Physical and Sporting Cultureshttp://image.papertrans.cn/s/image/874775.jpg

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Chapter 1: Activewear: The Uniform of the Neoliberal Female Citizensure phenomenon (clothing that can be used for leisure or physical use). Examining a myriad of factors—neoliberalism, healthism, social media, and language—this chapter speaks to the contemporary cultural moment where fitness “uniforms” (i.e., yoga pants), once reserved for the gym, now meet fashion and the (sub)urban streets.

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,Introduction to Sportswomen’s Apparel Globally,mes female athletes have no choice in what they wear, whether due to religious or rules-based reasons, but on their own they tend to choose “uniforms” that suit their own styles. While we realize that women make up 40 percent of athletes but only are featured in 4 percent of coverage, it is imperative that we analyze those perceptions.