Titlebook: Sport Entrepreneurship and Public Policy; Building a New Appro Vanessa Ratten Book 2020 Springer Nature Switzerland AG 2020 Sport policy de

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Online C2C Interactions with Sports Brands: Insights from the #Mo Salah Brand,lifestyle as an extension to the work of Arai, Ko, and Ross (Sport Management Review 17:97–106, 2014). The research utilizes qualitative methods; particularly netnography and content analysis of online communications on social media for the #Mo Salah brand.

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Sports Innovation: A Bibliometric Study,rts with innovation management studies. As the field is rapidly gaining popularity, this chapter will play an important part in mapping current research that provides suggestions and advice to future research about sports innovation.

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Vanessa RattenFocuses on public policy implications from sport.Builds a bridge between sport entrepreneurship literature and public policy literature.Helps readers understand why sport policy is entrepreneurial in

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