| 书目名称 | Sourcing of Services | | 副标题 | International Aspect | | 编辑 | Lydia Bals | | 视频video | | | 丛书名称 | Einkauf, Logistik und Supply Chain Management | | 图书封面 |  | | 描述 | Although services make up an increasingly larger share of global economies, how to source services is still a rather scarcely investigated field. The p- chasing of services from an international supplier landscape has increased dramatically in the last years, but this practical relevance has not yet echoed in academic research fully. The academic, professional and also political discussions around terms and phenomena such as “offshoring” are still ch- acterized by a lack of clarity and delimitation of (seemingly) competing terms. Another issue worth highlighting in this field is that despite the g- graphical dimension of this topic, how to best source certain complex service categories, such as for example marketing services, is still particularly under researched. Therefore, the dissertation of Ms Bals was on the one hand particularly concerned with bringing clarity into these terminological issues in the field of international sourcing of services. On the other hand, it focused to further develop the field of complex categories by highlighting specific aspects of sourcing marketing services. These goals have been accomplished exc- lently. Prof. Dr. Christopher Jahns Acknowledgeme | | 出版日期 | Book 2008 | | 关键词 | Supply Management; buying; dvertising agency; international purchasing; marketing; offshoring | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8349-8146-2 | | isbn_softcover | 978-3-8349-1190-2 | | isbn_ebook | 978-3-8349-8146-2 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2008 |
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发表于 2025-3-21 16:42:29
