Titlebook: Sonic Branding; An Essential Guide t Daniel M. Jackson,Paul Fulberg Book 2003 Palgrave Macmillan, a division of Macmillan Publishers Limite

Dorsal

Brand and its symbolsribe it as: ‘A name, term, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors’.

SUGAR

煞费苦心

缝纫

Turning beliefs into brandsng, way of thinking, thought, idea, theory, hypothesis, thesis, interpretation, assumption, presumption, supposition, surmise, postulation, conclusion, deduction, inference, notion, impression, sense, feeling, fancy, hunch, faith, ideology.

rods366

Generating belief - the greatest story ever tolders to make a positive emotional investment (PEI) into a brand. In trying to discover how to convince people to believe, we find that our subject crosses the paths of religion, philosophy and psychology. The former, because no other movement in human history has generated more belief than the evange

HAVOC

关节炎

Brandingby those with expertise in their own field such as designers or advertising agencies. These partners to the creators of the brand are involved in ‘branding’, which is a special term all on its own and needs its own definition. We could assert that branding is just everything to do with a brand but t

PIZZA

湿润

华而不实

Generating belief - the greatest story ever toldses the paths of religion, philosophy and psychology. The former, because no other movement in human history has generated more belief than the evangelizing religion of Christianity and the two ‘P’s because the great thinkers of the world have spent a lot of time over the centuries working out the nature of belief.