| 书目名称 | Software Product Management and Pricing |
| 副标题 | Key Success Factors |
| 编辑 | Hans-Bernd Kittlaus,Peter N. Clough |
| 视频video | |
| 概述 | Focusses on the strategic and management topics in order to optimize long-term success.The authors discuss all sales channels.How to establish and coordinate the support structure.Includes supplementa |
| 图书封面 |  |
| 描述 | .Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.. |
| 出版日期 | Book 2009 |
| 关键词 | Software Marketing; Software Pricing; Software Product Managment; Software Profitability; controlling; de |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-540-76987-3 |
| isbn_softcover | 978-3-642-09570-2 |
| isbn_ebook | 978-3-540-76987-3 |
| copyright | Springer-Verlag Berlin Heidelberg 2009 |
发表于 2025-3-21 19:53:56
