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Titlebook: Socialist Internationalism in the Cold War; Exploring the Second Patryk Babiracki,Austin Jersild Book 2016 The Editor(s) (if applicable) an

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书目名称Socialist Internationalism in the Cold War
副标题Exploring the Second
编辑Patryk Babiracki,Austin Jersild
视频video
概述Includes a strong range of expert scholars on Cold War studies and Soviet politics.Provides a broader analysis, writing Eastern Europe into global and transnational history.Closely examines post-Sovie
图书封面Titlebook: Socialist Internationalism in the Cold War; Exploring the Second Patryk Babiracki,Austin Jersild Book 2016 The Editor(s) (if applicable) an
描述.This volume examines how numerous international transfers, circulations, and exchanges shaped the world of socialism during the Cold War. Over the course of half a century, the Soviets shaped politics, values and material culture throughout the vast space of Eurasia, and foreign forces in turn often influenced Soviet policies and society. The result was the distinct and interconnected world of socialism, or the Socialist Second World. Drawing on previously unavailable archival sources and cutting-edge insights from “New Cold War” and transnational histories, the twelve contributors to this volume focus on diverse cultural and social forms of this global socialist exchange: the cults of communist leaders, literature, cinema, television, music, architecture, youth festivals, and cultural diplomacy. The book’s contributors seek to understand the forces that enabled and impeded the cultural consolidation of the Socialist Second World.  The efforts of those who created this world, and the limitations on what they could do, remain key to understanding both the outcomes of the Cold War and a recent legacy that continues to shape lives, cultures and policies in post-communist states today
出版日期Book 2016
关键词End of Communism in Eastern Europe; Soviet Youth Activists; New Cold War; Socialist Second World; Soviet
版次1
doihttps://doi.org/10.1007/978-3-319-32570-5
isbn_softcover978-3-319-81317-2
isbn_ebook978-3-319-32570-5
copyrightThe Editor(s) (if applicable) and The Author(s) 2016
The information of publication is updating

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Patryk Babiracki,Austin Jersildarketing/Brand and Consumer Communications” is the most important field of practice in their organizations and in their consultancies. Another empirical study called “Ist PR die bessere Werbung?” supports this finding by showing that 92 % of 120 German Communication and Advertising Managers use PR t
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c value. For a sports shoe, for instance, this value consists primarily in providing a good system of cushioning and stability in order to avoid injuries. Since all products on the market today fulfill these basic requirements, an attempt is made to add an emotional value to a brand through advertis
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Lars Peder Hagaity or moral obligations to improve society. More and more companies, especially if they are market leaders or even dominating their markets, are recognizing the connection between charity, positive public perception and economic success. The more credible and authentic their social commitment the b
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Marsha Siefertklassische und neuere Konzepte sowie theoretische und operative Ansätze zur Führung von Marken und geben einen Überblick über den aktuellen Stand der Debatten rund um das Konzept der Marke. Renommierte Wissenschaftler unterschiedlicher Disziplinen stellen ihre Forschungserkenntnisse zur Markentheori
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