| 书目名称 | Social Media Audit | | 副标题 | Measure for Impact | | 编辑 | Urs E. Gattiker | | 视频video | | | 概述 | Includes supplementary material: | | 丛书名称 | SpringerBriefs in Computer Science | | 图书封面 |  | | 描述 | .Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization‘s social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. .This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization‘s social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.. | | 出版日期 | Book 2013 | | 关键词 | Facebook; Google; Internet Marketing; KPI; Key Metrics; Key Performance Indicators; Social Media; Social Ne | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4614-3603-4 | | isbn_softcover | 978-1-4614-3602-7 | | isbn_ebook | 978-1-4614-3603-4Series ISSN 2191-5768 Series E-ISSN 2191-5776 | | issn_series | 2191-5768 | | copyright | The Author(s) 2013 |
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发表于 2025-3-21 20:08:41
