| 书目名称 | Social Media Addiction in Generation Z Consumers | | 副标题 | Implications for Bus | | 编辑 | Teresa Berenice Treviño Benavides,Ana Teresa Alcor | | 视频video | | | 概述 | Examines the social media behavior of Generation Z consumers.Offers potential causes and consequences of social media addiction.Provides an integrative model to understand social media addiction by Ge | | 丛书名称 | SpringerBriefs in Business | | 图书封面 |  | | 描述 | Social media has become vital in Generation Z users‘ daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book isuseful for students, researchers, scholars interested in empirical research on consumer social media use and addiction. | | 出版日期 | Book 2023 | | 关键词 | Online consumer behavior; Generation z online users; Internet activities; Social Media use; Social Media | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-33452-8 | | isbn_softcover | 978-3-031-33451-1 | | isbn_ebook | 978-3-031-33452-8Series ISSN 2191-5482 Series E-ISSN 2191-5490 | | issn_series | 2191-5482 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 18:27:38
