| 书目名称 | Social Innovation for Business Success |
| 副标题 | Shared Value in the |
| 编辑 | Julia Schmitt |
| 视频video | http://file.papertrans.cn/870/869563/869563.mp4 |
| 概述 | Publication in the field of economic sciences.Includes supplementary material: |
| 丛书名称 | BestMasters |
| 图书封面 |  |
| 描述 | Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success. |
| 出版日期 | Book 2014 |
| 关键词 | Shared Value; Social Innovation; Sustainability |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-05461-8 |
| isbn_softcover | 978-3-658-05460-1 |
| isbn_ebook | 978-3-658-05461-8Series ISSN 2625-3577 Series E-ISSN 2625-3615 |
| issn_series | 2625-3577 |
| copyright | Springer Fachmedien Wiesbaden 2014 |
|Archiver|手机版|小黑屋|
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