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Titlebook: Social Information Processing and Survey Methodology; Hans-J. Hippler (Project Director),Norbert Schwarz Book 1987 Springer-Verlag New Yor

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Answering Survey Questions: The Role of Memory,at the interviewer is saying), or ”world knowledge” (e.g., who is President), but they draw on episodic or biographical memory as well. ”When did you last visit a medical doctor?” asks for a date, which usually has to be supplied from memory - not from a notebook where most people write dates down s
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Response Effects in Surveys,& Scheuch, 1983). Despite the popularity of the survey interview, the processes underlying the responses to survey questions are not well understood, and a ”theory of asking questions” (Hyman, 1954) has never been developed. Thus, survey methodology today is characterised by rigorous knowledge about
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